What we do
Here at Big Beach Marketing we provide complete outsourced marketing services from strategic marketing planning, through to implementation and delivery of day-to-day marketing activity. We aim to work as part of your business and provide you with a virtual Marketing Director, that provides advice, direction and support to your business activities, at whatever level required.
Our goal is to develop long-term mutually beneficial relationships with clients, delivering return on investment, providing and effective and engaging online presence, supporting sales and generating new business.
Marketing Planning
We recommend that all new clients undergo a detailed marketing audit to help us understand their business plans and current marketing capabilities.
From this we can provide anything from a short summary with recommended actions to improve on current marketing activities, to a detailed marketing plan with strategic marketing objectives through to tactical plans and timelines.
It does involve answering a few questions but the more we can understand about your business plans, your customers, your competitor and the market you are in, the better we can tailor or recommendations to suit your specific needs.
Website Optimisation
Most buyers begin with some online research before contacting potential suppliers and will generally ‘check you out’ online before meeting up with you. Therefore your website needs to a) be found and b) create a great first impression to potential customers.
Your website needs to represent your business, support your sales activities and generates business enquiries. Businesses large and small are all judged in the same way online.
We offer complete support from website design and build, through to search engine optimisation and content management.
Lead Generation
With an effective, hardworking website in place, then most businesses require new prospects and new leads to talk to.
Big Beach Marketing provides support and management of lead generation campaigns such as email marketing, inbound marketing, direct mail, event marketing, social media management, PR and advertising, in support of sales activity.
It generally takes between 5 and 12 ‘touches’ before buyers engage with a new supplier, so let us help you with some integrated marketing activities, that can spark potential relationships for your sales team.
Marketing Collateral
With appointments in the diary to see new prospects, it is essential to have some well thought out supporting collateral to deliver and leave with potential customers.
Buying decisions often come down to small percentage differences between potential suppliers, so it is important to create the right impression and every step.
Here at Big Beach we can create and produce everything you need from PowerPoint presentations, to brochures, flyers, solution guides and proposal templates, in support of your sales team.
Marketing Automation
With 71% of buyer activities starting with a Google search it’s important that your website acts as a 24-hour salesperson, solving buyer problems, encouraging them engage and provide contact information and nurturing them through the buyer’s journey. The only way to be there are the right time is to always be there.
Using marketing automation software such as Hubspot, we can help you automate multiple marketing interactions from your website, email campaigns and social media interactions, enabling you identify opportunities and speak to prospects at the right time.
Tailored Marketing Support
Whether you are looking for a complete outsourced marketing service or to add some ideas, experience and consultancy to an existing marketing department, Big Beach is here to help you.
We can manage your marketing for you or work alongside your own marketing team to manage a particular project and add some additional skills and capability, such as managing an event or creating video content.
Whatever your requirements, we can tailor our support to meet your business needs and budget.